Real vs Fake New Era Hats Part 1: Inside Metal Button Logo
Real vs Fake New Era Hats Part 1: Inside Metal Button Logo
When checking if a New Era hat is real or fake, many people look inside the crown and check the small metal button connected to the top button.
Some New Era hats have a New Era logo stamped on that inside metal button.
Some authentic New Era hats do not.
Here is the important part:
A plain inside metal button does not mean the hat is fake.
And in some cases, a New Era logo stamped inside the metal button can actually be a red flag.
Before we begin, both photos shown below are examples of authentic New Era hats. These photos are not showing a real hat versus a fake hat. They are showing that different authentic New Era hats can have different inside metal button details.
At Prime Hat Store, we handle authentic New Era hats every day, so this guide is based on real product details we see across different New Era releases.
Quick Answer
The New Era logo stamped on the inside metal top button is most commonly seen on On-Field 59FIFTY or Authentic Collection hats.
But many authentic New Era hats, especially custom colorways, side patch hats, fashion releases, and special collections, often have a plain inside metal button with no logo.
So do not use this one detail alone to judge if a New Era hat is real or fake.
Photo Example 1: Authentic New Era Hat With Inside Logo
Photo note: This is an authentic New Era hat from Prime Hat Store. This example shows the New Era logo stamped on the inside metal top button, a detail commonly seen on On-Field or Authentic Collection 59FIFTY hats.
Photo Example 2: Authentic New Era Hat With Plain Inside Button
Photo note: These also an authentic New Era hat. The inside metal button is plain with no New Era logo. This is normal on many custom colorways, side patch hats, fashion releases, and special collection hats.
Why This Detail Matters
A lot of fake New Era hats try to look more official by adding extra branded details.
That is why the inside metal button logo can be misunderstood.
If the hat is an On-Field 59FIFTY, the inside New Era logo may make sense.
But if the hat is a custom colorway, side patch hat, or non-team-color fashion release, and it has an On-Field-style New Era logo stamped inside the metal button, that can be a serious warning sign.
The detail has to match the type of hat.
What to Remember
Do not think:
“Inside New Era logo means real.”
And do not think:
“No inside New Era logo means fake.”
The better question is:
“Does this detail belong on this exact style of New Era hat?”
That is the smarter way to check.
Final Thoughts
The inside metal top button is only one small detail, but it can help you understand whether a New Era hat looks correct for its style.
A New Era logo stamped inside the metal button is commonly found on On-Field or Authentic Collection 59FIFTY hats.
But many authentic custom colorways, side patch hats, fashion releases, and special collection hats may have a plain inside metal button.
So remember:
No inside logo does not automatically mean fake.
And on certain custom colorway or side patch hats, an inside New Era logo can actually be a red flag.
This is Part 1 of our Real vs Fake New Era Hats series. In Part 2, we will cover another important detail to check when comparing authentic New Era hats with fake ones.
At Prime Hat Store, we only sell authentic New Era hats from trusted sources. Shop real New Era 59FIFTY fitted hats, 9FIFTY snapbacks, 9FORTY A-Frame hats, and more here: